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Bob Faricy

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Brands & Logos that Tattoo You

July 2, 2015

The Rolling Stones were in town recently as part of their Zip Code tour, which means I saw their famous “Tongue and Lip” logo frequently. In marketing and business, logos can be important visual identifiers, and the Rolling Stones have one that any business – as well as band – would be envious of.

A few years ago, Inc. Magazine put together four characteristics of great logo design:

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Tags Branding, Logos & Identity, Marketing, Rock & Roll

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We’ve all thought it. How did a group of people sit in a room and say to each other – “yeah, that’s a good idea.” With two recent examples coming from government, you’re not alone in asking.

Recently, the Governor’s Highway Safety Office came under fire for a campaign designed to curtail drunk driving. The multi-media effort wanted to get the audience’s attention by comparing drunk driving to other bad decisions made with impaired judgment after drinking. Unfortunately, a number of their examples were also sexist as they sought to connect with young males, the campaign’s primary target.

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E: rjfaricy@gmail.com

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BOB FARICY   |   rjfaricy@gmail.com   |   615-403-8909   |   @rjfaricy